Whiteboard animation is a cost-effective and highly engaging way to communicate how your product or service makes life better. An animated video can quickly and easily explain a complicated concept, engage the viewer with an entertaining story and establish trust by personifying your brand with a cartoon character. What whiteboard animation does best is make complicated topics easier to understand. By zooming in on one detail at a time, it's easier for the audience to comprehend what you're talking about without having them lose interest. It also manages to convey more information in less time."